We’ve all been there right?

We’re trying to impart some useful information and the person we’re trying to talk to just won’t listen.

It can drive us nuts right?

Why won’t people listen!?

Especially when the truth they are being told seems so obvious.

Think of it another way…

Why *should* they listen, to you or anybody?

It’s never just about what’s being said, but always also about who’s saying it?

Why should anyone listen to you?

Or why should anyone listen to anyone else?

A great deal of it has to do with credibility. What credibility does the person doing the talking have with the person they are trying to communicate with?

What is credibility?

Credibility comes from a mixture of perceptions but can be boiled down to two main things: trustworthiness and expertise.

Why should the listener trust the speaker, has the speaker demonstrated any trustworthiness with the listener in the past, or can the listener readily accept the trustworthiness of the speaker on the recommendations of others that they already trust?

How has the speaker demonstrated their expertise, is it in tangible, demonstrable ways, or merely through their association with other experts, perhaps the respect afforded them by other experts?

So ask yourself, why should the person you are trying to impart some information to trust you or consider you an expert?

If there has never been an interaction between you in the past that they can relate to, that will confirm your trust and expertise, why should they listen to you?

Building trust takes time. Demonstrating expertise takes time.

When someone is not listening to you, no matter who it is, take a breathe and ask yourself, “why should they listen to me?”

You might need to build some credibility with them first before they will.

Take the time to do it, and you’ll be listened to a lot more.